Exploring trends like Free-to-Own (F2O) and Create-to-Earn (C2E)
Exploring trends like Free-to-Own (F2O) and Create-to-Earn (C2E)
by Maximilian 03:57pm Jan 16, 2025

As the gaming industry continues to evolve, new trends like Free-to-Own (F2O) and Create-to-Earn (C2E) are emerging, offering alternatives to traditional Play-to-Earn (P2E) models. These trends are shifting the focus of how players engage with games and how they can generate value from their participation. Here’s a deep dive into these innovative trends:
1. Free-to-Own (F2O)
Concept: The Free-to-Own (F2O) model is a shift from the traditional model where players need to purchase in-game assets (e.g., NFTs, skins, characters) upfront to participate in a game. Instead, F2O allows players to access in-game assets for free and own them, often after completing certain tasks or reaching milestones in the game.
How It Works:
Players can begin playing the game without any initial financial investment, unlike P2E models that require upfront purchases of NFTs or tokens.
In-game assets (like virtual land, skins, or characters) are earned through gameplay or achievements. Once earned, these assets are fully owned by the player and can be traded or sold, giving them real-world value.
Some games may offer the option to rent or loan assets to others, which can provide players with passive income or rewards.
Benefits:
Lower Barrier to Entry: F2O reduces the financial risk for new players who want to try out a game. Players can experience the game without worrying about losing money on purchases.
Inclusive: It makes the game more accessible to a wider audience, including those who may not have the financial resources to buy in-game assets upfront.
Rewarding Engagement: F2O rewards players for their time and effort rather than their ability to invest financially, fostering a more equitable ecosystem.
Challenges:
Sustainability: Game developers must find a way to sustain the economy without relying on initial purchases. They might need to balance rewards and the creation of value through in-game activities.
Exploitation of Assets: If not carefully designed, the system could lead to players exploiting assets in ways that destabilize the economy or create unfair advantages.
Examples:
Star Atlas (a space-themed metaverse game) has incorporated a free-to-own model where players can earn virtual assets by completing in-game tasks and missions.
Guild of Guardians offers a similar model, where players can earn NFTs for free through gameplay, and these NFTs can later be sold or traded.
2. Create-to-Earn (C2E)
Concept: The Create-to-Earn (C2E) model shifts the focus from playing to creating. In this model, players can earn rewards by contributing content to the game world. This could include creating in-game assets, developing new game modes, writing storylines, or building virtual environments. The idea is to reward creators for their contributions, which enhances the game and its community.
How It Works:
Creation of In-Game Assets: Players can create and sell or trade in-game assets, such as skins, characters, buildings, or even entire levels. These creations can be NFTs that are minted on the blockchain.
User-Generated Content: In addition to asset creation, players may be rewarded for creating new gameplay experiences or storylines, often through decentralized governance where the community votes on which creations are worthy of rewards.
Revenue Sharing: Developers and creators share revenue generated by user-created content, with the creators earning a percentage of the revenue from their contributions, whether from direct sales or in-game transactions.
Benefits:
Empowering the Community: C2E empowers players to become part of the development process, allowing them to have a stake in the game’s success.
Sustaining Content Creation: By rewarding creators, C2E ensures a constant influx of fresh content and ideas, which can keep the game dynamic and engaging.
Economic Opportunities: C2E opens up new economic opportunities for players who not be traditional gamers but have creative talents, such as artists, writers, and developers.
Challenges:
Quality Control: With many user-generated creations, ensuring quality control and consistency can be difficult. There must be mechanisms in place to review and vet user-created content.
Monetization Balance: Ensuring that creators are fairly compensated while also maintaining a balanced and sustainable economy within the game is a complex challenge.
Copyright Issues: Since content is user-generated, developers must address intellectual property rights and ensure that creators retain ownership of their work while preventing plagiarism or unauthorized use.
Examples:
Decentraland and The Sandbox both incorporate C2E elements, allowing users to create virtual assets and experiences within the metaverse. Creators can sell or rent these assets, earning a share of the profits.
Roblox is a prime example of a C2E platform, where players can design their own games and earn real-world money through in-game purchases and interactions.
Axie Infinity has also implemented elements of C2E by allowing players to breed, create, and sell Axies (the game’s creatures) in the form of NFTs.
3. Challenges to Widespread Adoption
Sustainability of Reward Systems: While these models offer potential for more inclusive and creative gaming, their long-term sustainability remains a concern. Developers must ensure that reward systems are balanced and incentivize valuable contributions while preventing exploitation.
Adoption by Traditional Game Developers: While many indie games are adopting these models, traditional game developers may be slow to embrace them due to concerns over economic stability, control over content, and quality assurance.
Technological Barriers: F2O and C2E models often rely on blockchain and cryptocurrency technologies, which can be complex and inaccessible for some players, especially those unfamiliar with Web3 concepts.
Conclusion
The Free-to-Own (F2O) and Create-to-Earn (C2E) models represent exciting new directions for the gaming industry, focusing on player empowerment, creativity, and inclusivity. By removing financial barriers and rewarding contributions, these trends have the potential to create more sustainable, equitable, and engaging gaming ecosystems. However, developers must navigate challenges such as economic sustainability, quality control, and technology adoption to ensure these models thrive in the long term.
